The company's logic is sound - people likely do not want to traverse a big box retail store to purchase a cable, dongle, or portable charger. The success of Best Buy's compact store is contingent upon the items that are kept in-stock on a routine basis. Anything that isn't in-stock at the location can still be ordered and picked up at the Monroe retail store. No appliances will be carried at the compact store, but more common items like large TVs will be available. There is an in-person shopping experience, but available items are limited compared to a full-size Best Buy store. Though the online component is a huge part of the store's mission, online order pickup isn't the only way to shop at the store. The store is 5,000 square feet, significantly smaller than the average Best Buy location, and is centered around online shopping. Related: This Big Box Retailer Is Gearing Up For The Metaverseīest Buy's pilot store is in Monroe, North Carolina - which is within the growing Charlotte metropolitan area. But now, a new store format offers a unique experience from other retailers. Best Buy needs to set itself apart from competitors like Amazon, Target, and Walmart - and uses bundles to that end. That's a limited time offer, but the company usually offers three months of select Apple subscriptions with eligible purchase year-round. Most recently, Best Buy is offering six months of Apple Music for free, with eligible purchases priced at as little as $7.99. Best Buy routinely bundles free subscriptions to online services with eligible purchases in an effort to give buyers more for their money. The test-run of smaller retail stores isn't the only thing the company is doing to benefit buyers.
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